BRAND & BUSINESS OFFICER

CURRENT BRAND & BUSINESS OFFICER: STEVE LEADBETTER

Responsibilities are, but not limited to:

• Develop, maintain, enhance, and innovate a world-class web presence for the club through a club website, search engines, and web tools

• Create and maintain digital, web, and form tools that allow the club to engage with the public and stakeholders in an easy, instant, electronic fashion

• Draft, design, and distribute club graphics to match the club's image as a modern, world-class sporting organisation

• Creation of digital, video, and print advertsiments and visual assets to promote the club brand

• Development of advertisement tools used to attract new players, coaches, and sponsors/partners

• Work closely in tandem with Chairperson/Fundraising to create/present premium advertising opportunities to current and future sponsors/partners

• Management, exploration, and approval of non-matchday, PR/marketing merchandising deals/merchandise for the general public

• Creation of a club brand style sheet, listing all exact club colours, fonts, font sizes, and styles used for the creation of club advertisements, promo, graphics, and documents

• Creation and maintenance of official club documentation templates

• Work closely in tandem with Social Media Officer to deliver a consistent and forward-thinking digital presence to present a world-class experience to the general public.